Services

Everything below is scoped in writing before it starts.

Four practices, described as plainly as we can manage. Each section says what the work actually is, how the engagement runs, and where it stops — so you can tell before writing to us whether we are the right people for it.

Practice 01 · SIC 62012

Software Development

Business and domestic software development: the applications, tools and integrations that run a working day. We are equally happy building something new and rescuing something that already exists and no longer fits.

Work happens in short increments against a written scope. At the end of each one there is running software on a URL you can open — not a percentage in a project plan. We write the tests, the deployment pipeline and the documentation as part of the build, not as an optional extra quoted separately at the end.

Where it stops. We do not take on safety-critical systems, regulated financial infrastructure, or anything that needs a 24/7 on-call rota we cannot staff honestly. If your project needs that, we will say so on the first call.
Typically delivered
  • Web applications — customer portals, booking and ordering systems, membership areas, content-managed marketing sites
  • Mobile applications — cross-platform builds for iOS and Android, with store submission handled
  • Internal tools — admin panels, dashboards, stock and job tracking, anything currently held together by a shared spreadsheet
  • Integrations — APIs between systems that were never designed to speak, plus scheduled data syncs and imports
  • Automation — removing the manual re-keying step between two systems or two departments
  • Deployment & maintenance — cloud hosting, backups, monitoring, and updates on an agreed schedule
Practice 02 · SIC 62020

Technology Consultancy

Advice, delivered as a document you keep. We look at what you already have, speak to the people using it, and set out the options with what each one costs — then say which one we would choose and why.

A review is time-boxed and fixed fee, usually two to four weeks depending on the size of the estate. The output is a written report, not a slide deck: findings, options, costs, risks, and a recommendation, in that order. It is written to be useful to whoever does the work — including a supplier that is not us.

No commission, no resale. We do not take referral fees or partner commissions from any vendor. If we recommend a product, it is because it is the right one, and you buy it directly.
Typically delivered
  • Technology review — what you run today, what it costs, where the risk sits, what to do first
  • Roadmap — a sequenced plan over six to eighteen months, with costs and dependencies stated
  • Architecture assessment — how the pieces fit, where the integration debt is, what would break under growth
  • Build versus buy — an honest comparison against off-the-shelf products, including the ones we would not build against
  • Cloud and cost review — hosting spend, licence sprawl, and what can be cut without consequence
  • Resilience readiness — backups that have actually been restored, access control, and a continuity plan on paper
Practice 03 · SIC 73110

Advertising & Digital Campaigns

The work of getting a product in front of the people it was built for. Positioning first, creative second, spend third — in that order, because a campaign built on unclear positioning simply buys attention for a confusing message.

Campaign accounts are opened in your organisation's name, funded from your card, and handed to you with the login details. You can see the raw spend and the raw numbers at any time. Our monthly report says which channels earned their budget and which did not, and recommends stopping the ones that did not.

What we will not do. Buy followers or engagement, publish reviews we did not receive, or make performance claims a client cannot evidence. All of it is easy to buy and none of it survives contact with a real customer.
Typically delivered
  • Positioning & messaging — who it is for, what it replaces, and the sentence that says so
  • Brand identity — mark, palette, type and a short usage guide your team can apply without us
  • Campaign management — paid search, paid social and display, planned to a budget you set
  • Content & creative — ad copy, static and motion creative, email sequences, landing page copy
  • Conversion work — landing pages and funnels built by the same team that builds the product
  • Analytics & reporting — consent-compliant tracking, attribution set up properly, monthly written report
Practice 04 · SIC 85590

Training & Enablement

Software that only its supplier understands is a liability. Training is how a delivery stops being ours and becomes yours — and it is a service in its own right for teams we have never built anything for.

Sessions run half-day, full-day or as a short course series, on site or remote, with groups small enough that people can ask questions. Material is written against your systems and your terminology rather than a generic curriculum, and you keep it, including the right to reuse it internally afterwards.

Not an accredited body. We are not a regulated or awarding organisation and we do not issue recognised qualifications. What we provide is practical instruction and a written record of attendance.
Typically delivered
  • Handover training — for the staff who will use a system daily, taught on the real system with real data
  • Administrator training — for whoever configures, supports and holds the keys
  • Developer onboarding — code walkthroughs and architecture sessions for an in-house team taking over
  • Digital skills workshops — practical sessions on the tools a team already has and half-uses
  • Data literacy — reading, questioning and reporting on the numbers a business already collects
  • Written material — runbooks, quick-reference sheets and course notes that stay with you

Engagement formats

How the work is packaged and priced

Four shapes. Each one has a written scope, a stated price and a defined end — including the ones that continue month to month.

A

Project build — fixed scope

A defined piece of software delivered against a written specification, for a fixed price or a capped estimate where genuine unknowns exist. Payment is staged against milestones you can see working. Includes handover training and documentation.

  • Scope and price agreed before work starts
  • Fortnightly demonstrable increments
  • Code in your repository throughout
B

Advisory review — time-boxed

Two to four weeks, fixed fee, ending in a written report. No obligation to implement anything with us, and the report is written so that another supplier could act on it.

  • Interviews with the people using the systems
  • Findings, options, costs, recommendation
  • One follow-up session to talk it through
C

Campaign sprint — six to twelve weeks

Positioning and creative in the first fortnight, campaigns live shortly after, and a written report each month. Media spend is yours and paid directly by you; our fee is separate and stated, never a percentage of what you spend.

  • Accounts opened in your name
  • Flat fee, not a share of media spend
  • Monthly report including what failed
D

Training programme — scheduled

Booked sessions for a named group, priced per session or per course. Material is prepared against your systems and delivered to you afterwards, along with a written record of who attended.

  • On site in the UK or remote
  • Half-day, full-day or course series
  • Material and recordings on request

The sequence

The same five stages, whichever practice you start in

Stage 01

Listen

A 30-minute call, then a longer conversation with the people who do the work daily.

Stage 02

Frame

A written brief: the problem, the options, what each costs, and our recommendation.

Stage 03

Build

Increments you can inspect, against a scope that only changes by written agreement.

Stage 04

Land

Launch or rollout with tracking, documentation and a rollback plan agreed beforehand.

Stage 05

Hand over

Training, credentials and runbooks. Ongoing support is offered, never assumed.

Your side of it

What we need from you

Engagements go wrong for predictable reasons, and most of them are on the supplier side. The few that are not are these — so we state them at the start rather than raise them as excuses later.

  • One decision-maker. Someone who can say yes, say no, and settle a disagreement between two departments.
  • Access to the people who use the system. An hour of their time early saves a fortnight of building the wrong thing.
  • Honesty about the current state. Including the workarounds, the shadow spreadsheets and the system nobody wants to mention.
  • Timely review. Increments looked at within a few working days, so course corrections stay cheap.
  • A real budget range. Not a number to negotiate against — just enough that we can propose something buildable.

Next step

Not sure which of the four you need?

That is a normal place to start. Describe the problem in your own words and we will tell you which practice it belongs in — or that it belongs with somebody else.